Marketing Services for Luxury Spa Brand

• Lead marketing strategy and day-to-day execution for a multi-location luxury spa brand.
• Manage and direct a cross-functional team of three, providing strategic guidance, clear priorities, and performance oversight.
• Own monthly campaign planning and execution, ensuring alignment with client KPIs, brand standards, and revenue growth objectives.
• Oversee integrated marketing initiatives across social media, paid advertising, email marketing, in-store signage, and promotional campaigns.
• Serve as primary client contact, reporting directly to agency leadership and business owners on strategy, performance, timelines, and outcomes.
• Provide creative direction and strategic oversight to content and design partners to ensure cohesive, on-brand execution.
• Manage workflows, timelines, and scope, monitoring overages and maintaining operational efficiency across initiatives.
• Translate business goals into actionable marketing plans that drive consistency, momentum, and measurable results.

Venue Sourcing - Hotel Site Selection

• Partner with corporate, nonprofit, and association clients to source hotels and venues worldwide for meetings, conferences, retreats, and special events
• Provide expert consultation on site selection, contract negotiation, and event logistics—delivering strategic value at no cost to the client
• Utilize HelmsBriscoe’s proprietary sourcing tools to evaluate over 340,000 global venues and present customized, data-driven recommendations
• Negotiate hotel rates, terms, concessions, and contract clauses to maximize client savings and minimize legal/financial risk
• Manage end-to-end communication with venues, including RFPs, follow-ups, site visits, and contracting, while maintaining client alignment
• Collaborate with destination marketing organizations (CVBs) to enhance site selection options and access exclusive promotions
• Develop and maintain trusted advisor relationships with clients by aligning event sourcing with their organizational goals and brand
• Drive repeat business and referrals through exceptional service delivery, transparent processes, and tailored venue sourcing strategies

Full Service Marketing & Event Services

• Founded and manage a boutique marketing agency delivering full-service branding, digital strategy, and design solutions to startups, SMBs, and corporate clients.
• Provide strategic guidance to optimize clients’ marketing efforts across digital and traditional channels, resulting in improved visibility and lead generation.
• Design and develop responsive, user-friendly websites that align with brand goals and incorporate SEO best practices for increased search performance.
• Create compelling visual assets including logos, business cards, brochures, and promotional materials that enhance brand identity and recognition.
• Lead content development efforts, including blog writing, press releases, infographics, newsletters, and email campaigns to engage audiences and support SEO.
• Manage and grow social media presence for clients through content planning, creative execution, and analytics-driven performance tracking.
• Execute search engine optimization (SEO) strategies, paid advertising campaigns, and targeted email marketing to drive measurable business outcomes.
• Plan and coordinate corporate events, webinars, trade shows, and conferences from ideation through execution to amplify brand exposure and community engagement.
• Partner with vendors to offer professional print and direct mail marketing services, facilitating seamless end-to-end campaign execution.

Key events include: Life Coach Live (2022), Build Your Brand Live (2023), The Zone Event (2023), Capcon 7 (2023), WorkWave (2025), etc.

• Support seamless on-site event execution in fast-paced, high-energy environments
• Collaborate with production teams, clients, and attendees to ensure smooth event flow and exceptional guest experience
• Manage front-of-house operations including mic running, seat drops, attendee logistics, and customer service touchpoints
• Serve as Stage Manager when needed, ensuring timely transitions and clear communication between backstage and show control
• Coordinate speaker and presenter schedules, stage cues, and AV needs
• Oversee and maintain the green room, providing a professional and welcoming environment for talent and VIPs
• Assist with setup and breakdown of event spaces, managing logistics with efficiency and attention to detail

Solutions for the Utility / Energy Industry

• Performed duties of the VP of Marketing for 4 years advising on direct critical business decisions
• Supervised a team of two for over a year
• Served as the sole marketing representative for the US Energy subsidiary of Indra, a $4B global company based in Madrid, Spain
• Collaborate with cross-functional teams including product development, engineering, sales, and executive team ensuring alignment of marketing strategies with product offerings and customer needs
• Oversaw marketing initiatives for company rebranding three times in 3.5 years
• Boosted Annual Conference income (x3) and attendance (x2) resulting in $2M in sales opportunities
• Increased sponsorships and sponsor income from $17K in 2018 to $65K in 2022 and $76K in 2023
• Orchestrate annual event with 40+ speakers, 30+ sponsors, 20+ training sessions, 30+ conference sessions, 3 keynotes, panel discussions and multiple networking receptions
• Develop and update website, sales collateral, brochures, and product presentation decks to communicate product benefits
• Developed a 20-part webinar series generating +1K qualified sales leads and $285K in opportunities during COVID-19 lockdowns
• Create and manage an online Community for customers to manage support cases, search knowledge articles, connect and communicate via a forum, submit ideas, get training and participate in focus groups
• Increase social media following organically
• Manage and plan trade shows resulting in 5,668 leads and $8M in opportunities over 5 years
• Developed a go-to market strategy for a product upgrade, generating $6.5M in sales through a 7-part email campaign
• Manage multiple timelines across projects – conference planning, tradeshows, social media schedules, email schedules, campaigns, webinars, and content development
• Establish and manage annual marketing budget and monthly marketing report
• Facilitate third party vendor quotes, orders, and event materials
• Responsible for internal and external marketing communications
  

POS, Custom Signage & Branding Solutions

• Successfully targeted the Craft Beer Industry with a tour/event campaign, resulting in 75 new accounts and $100K in proposals
• Identified $1M of unlisted inventory and improved online inventory accuracy
• Developed sales collateral, brochures, annual product catalogs and print ads
• Coordinated memberships and trade shows
• Managed social media for both e-commerce and custom solutions sides of business
• Responsible for direct mail campaigns

Solutions for the Utility / Energy Industry

• Served as the primary Marketing Representative for the US, Canada, LATAM and International Sales within the company
• Supervised one team member in the Marketing Department, fostering collaboration and driving results through strategic guidance
• Transformed Annual Customer Conference from $70K debt to $80K profit in 3 years
• Created an online Community for customers to manage support cases, search knowledge articles, connect and communicate via a forum, submit ideas, get training and participate in focus groups
• Organically grew social media platforms
• Selected and planned trade shows generating leads and opportunities
• Developed and designed sales collateral, brochures, and assist with product presentations that communicate product benefits

Wedding & Event Coordinator

• Assisted in coordinating the logistical aspects of events, including delivery, set-up, and breakdown
• Oversaw multiple teams at various events, assuming the role of lead planner to ensure seamless coordination and execution
• Collaborated with other vendors involved in the event, such as venues, photographers, and caterers, to ensure seamless coordination and execution
• Contributed creative ideas and assisted in design processes to create stunning and personalized floral arrangements and events that aligned with the client's vision
• Handled unexpected challenges with quick thinking and adaptability in fast-paced situations

Residential / New Construction Sales

• Contracted $20M in sales over 12 months and sold 58 out of 91 pre-construction units
• Planned and hosted open house events to increase engagement with prospects and existing buyers
  
• Awarded "Top Producing Agent" award from real estate broker based on exceptional sales performance
• Trained and supervised Sales Coordinator / Sales Assistant for Chelsea Park Townhomes

Multifamily Residential Developer

• Supported sales and marketing efforts for various condominium projects
• Collaborated with development team, contractors and sales/brokerage team to implement marketing strategies
  
• Coordinated advertising campaigns
  
• Managed project timelines, budget and price increase recommendations
  
• Developed lead reports
• Organized sales events
• Created demographic and competitor reports
• Led a team of five as Assistant Manager during time on property management side of business
• Managed financial records and transactions as during time as Bookkeeper on property management side of business

Hi there!

I am a dynamic and innovative marketing professional with extensive experience in the utility and energy sectors. With strengths in digital marketing, event management, and team collaboration, I effectively bridge strategy and execution across diverse marketing functions. I thrive in fast-paced environments where I can bring my entrepreneurial approach to multifaceted roles. Colleagues and clients recognize me as a proactive “go-getter” who consistently goes above and beyond to drive success in both marketing and sales initiatives.

Some of my key achievements include:

• Leading trade show operations that grew sponsorship revenue fivefold over five years and generated over 6,000 leads, resulting in $10 million in new business opportunities.
• Developing a successful go-to-market strategy for a product upgrade that led to $6.5 million in sales through impactful marketing initiatives.
• Managing a 20-part webinar series during COVID-19, which produced 1,000+ qualified sales leads and $285,000 in new revenue opportunities.
• Overseeing my company’s rebranding three times in four years, aligning brand identity with evolving business goals.
• Identifying $1 million in unlisted inventory and improving online inventory accuracy.
• Doubling conference attendance, tripling revenue, and generating $2 million in sales opportunities through strategic event planning.

Those who have worked with me describe me as “invaluable” for my ability to juggle complex projects, meet tight deadlines, and foster a collaborative work environment. I bring a unique focus on ROI-driven marketing, which is rare in marketing leadership.

My expertise in high-impact marketing strategy would be a valuable asset to any growing organization in the energy sector. I am skilled in building brands, generating leads, and delivering measurable growth—qualities that align well with companies seeking to expand their market presence. I’m committed to producing results that drive business growth and act as a trusted partner to both internal teams and external stakeholders.

Thriving under pressure is second nature to me!

Curious to learn more? Visit my testimonials page to glean insights from colleagues who have experienced my expertise firsthand.

I am eager to learn about your needs and how I can contribute to the success of your company. Feel free to reach out - I’m all ears!

• REACH (Real Estate Against Community Hunger) - Nutritional Assistance benefitting Mission Arlington.
• SkippyDeeDooDah - A fundraiser event to raise awareness on child trafficking and restore the lives of survivors.
• West Side Animal League - Donate web design services to help animals find forever homes.
• Tarrant Area Food Bank - Assist with food distribution to families in need.

In my free time, I’m passionate about traveling, staying active, exploring great food, hitting the gym, cheering on my Dallas Stars, giving back to my community, and relaxing with my pups.

“Whether you think you can or you can't, either way you are right."

- Henry Ford