5 tips for developing your brand personality
Craft Brand and Marketing Magazine (CBAM)
May/June 2019
By: Dalana Morse
When it comes to building your brand, one of the most important aspects is your brand personality. Without it, you're nothing more than another faceless corporation that most consumers have a difficult time connecting with. By developing your brand personality, it will be easier for consumers to connect with you and relate to you, making it easier to build brand trust and loyalty.