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I have watched so many people give their hard earned money to "coaches" who have made millions off of them because of their own hunger for success.
Many people go to these conferences and believe that cutting a check for THOUSANDS of dollars to talk to someone for 30 minutes a week or watch their pre-recorded content will change their lives and transform their results. Maybe it will, for some.
Craft Brand and Marketing Magazine (CBAM)
November/December 2019
By: Dalana Morse
The goal of online marketing is to drive as many visitors as possible to a given website. While this can be a worthwhile cause, it is also important to remember that not all website visitors are created equal. A certain subsection of your visitors will inherently be more interested in buying your product, contacting you, or just generally engaging with your website or brand in a productive way. These are the visitors that you want.
So, where do they come from?
Craft Brand and Marketing Magazine (CBAM)
September/October 2019
By: Dalana Morse
Most businesses will need to use a variety of techniques in their digital marketing efforts. This can include blog posts and strategies for various social media. But email marketing is also important for many businesses. Here are some tips for getting the best results:
Craft Brand and Marketing Magazine (CBAM)
July/August 2019
By: Dalana Morse
You may feel that it is vital to have an active social media presence for your business. But you will only be wasting your time if you do not know what you are doing. Getting social media right is an art. Getting things wrong could be detrimental to your brand. Here are some important basics to help you direct your focus so you can get it right.
Craft Brand and Marketing Magazine (CBAM)
May/June 2019
By: Dalana Morse
When it comes to building your brand, one of the most important aspects is your brand personality. Without it, you're nothing more than another faceless corporation that most consumers have a difficult time connecting with. By developing your brand personality, it will be easier for consumers to connect with you and relate to you, making it easier to build brand trust and loyalty.