Over here: Where are your most valuable website visitors coming from?
Craft Brand and Marketing Magazine (CBAM)
November/December 2019
By: Dalana Morse
The goal of online marketing is to drive as many visitors as possible to a given website. While this can be a worthwhile cause, it is also important to remember that not all website visitors are created equal. A certain subsection of your visitors will inherently be more interested in buying your product, contacting you, or just generally engaging with your website or brand in a productive way. These are the visitors that you want.
So, where do they come from?