Craft Brand and Marketing Magazine (CBAM)
September/October 2019
By: Dalana Morse
Most businesses will need to use a variety of techniques in their digital marketing efforts. This can include blog posts and strategies for various social media. But email marketing is also important for many businesses. Here are some tips for getting the best results:
Craft Brand and Marketing Magazine (CBAM)
July/August 2019
By: Dalana Morse
You may feel that it is vital to have an active social media presence for your business. But you will only be wasting your time if you do not know what you are doing. Getting social media right is an art. Getting things wrong could be detrimental to your brand. Here are some important basics to help you direct your focus so you can get it right.
Craft Brand and Marketing Magazine (CBAM)
May/June 2019
By: Dalana Morse
When it comes to building your brand, one of the most important aspects is your brand personality. Without it, you're nothing more than another faceless corporation that most consumers have a difficult time connecting with. By developing your brand personality, it will be easier for consumers to connect with you and relate to you, making it easier to build brand trust and loyalty.
Craft Brand and Marketing Magazine (CBAM)
March/April 2019
By: Dalana Morse
Your brand could be the next big winner on social media in 2019. New brands arrive on the world stage every day, achieving critical mass and reaching millions of people in a few hours with the perfect social media post.
If you want to achieve this result, you'll need a combination of humility and ambition. You need to understand that there is a long path ahead of you.
You will need to create and distribute a lot of content, providing as much value to your audience as possible without seeking anything in return—at least not in the short-term. By giving to and growing your audience without "cashing in," you can improve your page more in a year than other brands will do in a decade.
This guide will show you how to start in the absolute best way with marketing your brand on social media.
Craft Brand and Marketing Magazine (CBAM)
January/February 2019
By: Dalana Morse
Social media is the talk of the marketing town, and that’s not changing anytime soon. Almost every business is jumping on the bandwagon and scrambling to boost their social presence.
But why is there so much buzz around the topic?
Craft Brand and Marketing Magazine (CBAM)
November December 2018
By: Dalana Morse
Social media marketing can be a two-edged sword. When you do it right, it can result in a consistent stream of profitable traffic. On the other hand, the wrong approach could ruin your online reputation. That's why it's important to avoid some critical mistakes. Keep in mind that it can take a while to get things right. So, if you find that you've been committing one of these errors, don't be too hard on yourself. Most likely, it's not your fault. Many "gurus" promote misleading and confusing information.
The good news is that you can start on the right track by avoiding the following mistakes.