Owner/Founder
DAM Marketing Services
Full Service Marketing & Event Services
Fort Worth, Texas
January 2007 - Present

• Founded and manage a boutique marketing agency delivering full-service branding, digital strategy, and design solutions to startups, SMBs, and corporate clients.
• Provide strategic guidance to optimize clients’ marketing efforts across digital and traditional channels, resulting in improved visibility and lead generation.
• Design and develop responsive, user-friendly websites that align with brand goals and incorporate SEO best practices for increased search performance.
• Create compelling visual assets including logos, business cards, brochures, and promotional materials that enhance brand identity and recognition.
• Lead content development efforts, including blog writing, press releases, infographics, newsletters, and email campaigns to engage audiences and support SEO.
• Manage and grow social media presence for clients through content planning, creative execution, and analytics-driven performance tracking.
• Execute search engine optimization (SEO) strategies, paid advertising campaigns, and targeted email marketing to drive measurable business outcomes.
• Plan and coordinate corporate events, webinars, trade shows, and conferences from ideation through execution to amplify brand exposure and community engagement.
• Partner with vendors to offer professional print and direct mail marketing services, facilitating seamless end-to-end campaign execution.

Manager, Global Accounts
HelmsBriscoe
Venue Sourcing - Hotel Site Selection
Fort Worth, Texas
April 2024 - Present

• Partner with corporate, nonprofit, and association clients to source hotels and venues worldwide for meetings, conferences, retreats, and special events
• Provide expert consultation on site selection, contract negotiation, and event logistics—delivering strategic value at no cost to the client
• Utilize HelmsBriscoe’s proprietary sourcing tools to evaluate over 340,000 global venues and present customized, data-driven recommendations
• Negotiate hotel rates, terms, concessions, and contract clauses to maximize client savings and minimize legal/financial risk
• Manage end-to-end communication with venues, including RFPs, follow-ups, site visits, and contracting, while maintaining client alignment
• Collaborate with destination marketing organizations (CVBs) to enhance site selection options and access exclusive promotions
• Develop and maintain trusted advisor relationships with clients by aligning event sourcing with their organizational goals and brand
• Drive repeat business and referrals through exceptional service delivery, transparent processes, and tailored venue sourcing strategies

Event Production Team
Freelance / Part-Time
January 2022 - Present

Key events include: Life Coach Live (2022), Build Your Brand Live (2023), The Zone Event (2023), Capcon 7 (2023), WorkWave (2025), etc.

• Support seamless on-site event execution in fast-paced, high-energy environments
• Collaborate with production teams, clients, and attendees to ensure smooth event flow and exceptional guest experience
• Manage front-of-house operations including mic running, seat drops, attendee logistics, and customer service touchpoints
• Serve as Stage Manager when needed, ensuring timely transitions and clear communication between backstage and show control
• Coordinate speaker and presenter schedules, stage cues, and AV needs
• Oversee and maintain the green room, providing a professional and welcoming environment for talent and VIPs
• Assist with setup and breakdown of event spaces, managing logistics with efficiency and attention to detail

Marketing Director (Remote)
Minsait ACS, Inc.
Solutions for the Utility Industry
Atlanta, Georgia
October 2018 - March 2024

• Performed duties of the VP of Marketing for 4 years advising on direct critical business decisions
• Supervised a team of two for over a year
• Served as the sole marketing representative for the US Energy subsidiary of Indra, a $4B global company based in Madrid, Spain
• Collaborate with cross-functional teams including product development, engineering, sales, and executive team ensuring alignment of marketing strategies with product offerings and customer needs
• Oversaw marketing initiatives for company rebranding three times in 3.5 years
• Boosted Annual Conference income (x3) and attendance (x2) resulting in $2M in sales opportunities
• Increased sponsorships and sponsor income from $17K in 2018 to $65K in 2022 and $76K in 2023
• Orchestrate annual event with 40+ speakers, 30+ sponsors, 20+ training sessions, 30+ conference sessions, 3 keynotes, panel discussions and multiple networking receptions
• Develop and update website, sales collateral, brochures, and product presentation decks to communicate product benefits
• Developed a 20-part webinar series generating +1K qualified sales leads and $285K in opportunities during COVID-19 lockdowns
• Create and manage an online Community for customers to manage support cases, search knowledge articles, connect and communicate via a forum, submit ideas, get training and participate in focus groups
• Increase social media following organically
• Manage and plan trade shows resulting in 5,668 leads and $8M in opportunities over 5 years
• Developed a go-to market strategy for a product upgrade, generating $6.5M in sales through a 7-part email campaign
• Manage multiple timelines across projects – conference planning, tradeshows, social media schedules, email schedules, campaigns, webinars, and content development
• Establish and manage annual marketing budget and monthly marketing report
• Facilitate third party vendor quotes, orders, and event materials
• Responsible for internal and external marketing communications
  

Craft Brand and Marketing (CBAM)
Contributing Editor/Writer
November 2018 - November 2019

Marketing Manager
May Group
POS, Custom Signage & Branding Solutions
Fort Worth, Texas
April 2016 - September 2018

• Successfully targeted the Craft Beer Industry with a tour/event campaign, resulting in 75 new accounts and $100K in proposals
• Identified $1M of unlisted inventory and improved online inventory accuracy
• Developed sales collateral, brochures, annual product catalogs and print ads
• Coordinated memberships and trade shows
• Managed social media for both e-commerce and custom solutions sides of business
• Responsible for direct mail campaigns

Marketing Manager (Remote)
Survalent Technology
Solutions for the Utility Industry
Brampton, Ontario
September 2011 - April 2016

• Served as the primary Marketing Representative for the US, Canada, LATAM and International Sales within the company
• Supervised one team member in the Marketing Department, fostering collaboration and driving results through strategic guidance
• Transformed Annual Customer Conference from $70K debt to $80K profit in 3 years
• Created an online Community for customers to manage support cases, search knowledge articles, connect and communicate via a forum, submit ideas, get training and participate in focus groups
• Organically grew social media platforms
• Selected and planned trade shows generating leads and opportunities
• Developed and designed sales collateral, brochures, and assist with product presentations that communicate product benefits

Assistant Event Coordinator (Part Time)
Pam's Ribbons & Roses
Wedding & Event Coordinator/Florist
Arlington, Texas
June 1998 - July 2015

• Assisted in coordinating the logistical aspects of events, including delivery, set-up, and breakdown
• Oversaw multiple teams at various events, assuming the role of lead planner to ensure seamless coordination and execution
• Collaborated with other vendors involved in the event, such as venues, photographers, and caterers, to ensure seamless coordination and execution
• Contributed creative ideas and assisted in design processes to create stunning and personalized floral arrangements and events that aligned with the client's vision
• Handled unexpected challenges with quick thinking and adaptability in fast-paced situations
  

Realtor/Lead Salesperson
Self-Employed
Residential Real Estate Sales
Fort Worth, Texas
July 2006 - September 2010

• Contracted $20M in sales over 12 months and sold 58 out of 91 pre-construction units
• Planned and hosted open house events to increase engagement with prospects and existing buyers
  
• Awarded "Top Producing Agent" award from real estate broker based on exceptional sales performance
• Trained and supervised Sales Coordinator / Sales Assistant for Chelsea Park Townhomes

Sales and Marketing Project Coordinator
Fairfield Residential
Multifamily Residential Developer
Grand Prairie, Texas
January 1998 - June 2006

• Supported sales and marketing efforts for various condominium projects
• Collaborated with development team, contractors and sales/brokerage team to implement marketing strategies
  
• Coordinated advertising campaigns
  
• Managed project timelines, budget and price increase recommendations
  
• Developed lead reports
• Organized sales events
• Created demographic and competitor reports
• Led a team of five as Assistant Manager during time on property management side of business
• Managed financial records and transactions as during time as Bookkeeper on property management side of business