Marketing Services for Luxury Spa Brand

• Lead marketing strategy and day-to-day execution for a multi-location luxury spa brand.
• Manage and direct a cross-functional team of three, providing strategic guidance, clear priorities, and performance oversight.
• Own monthly campaign planning and execution, ensuring alignment with client KPIs, brand standards, and revenue growth objectives.
• Oversee integrated marketing initiatives across social media, paid advertising, email marketing, in-store signage, and promotional campaigns.
• Serve as primary client contact, reporting directly to agency leadership and business owners on strategy, performance, timelines, and outcomes.
• Provide creative direction and strategic oversight to content and design partners to ensure cohesive, on-brand execution.
• Manage workflows, timelines, and scope, monitoring overages and maintaining operational efficiency across initiatives.
• Translate business goals into actionable marketing plans that drive consistency, momentum, and measurable results.

Venue Sourcing - Hotel Site Selection

• Partner with corporate, nonprofit, and association clients to source hotels and venues worldwide for meetings, conferences, retreats, and special events
• Provide expert consultation on site selection, contract negotiation, and event logistics—delivering strategic value at no cost to the client
• Utilize HelmsBriscoe’s proprietary sourcing tools to evaluate over 340,000 global venues and present customized, data-driven recommendations
• Negotiate hotel rates, terms, concessions, and contract clauses to maximize client savings and minimize legal/financial risk
• Manage end-to-end communication with venues, including RFPs, follow-ups, site visits, and contracting, while maintaining client alignment
• Collaborate with destination marketing organizations (CVBs) to enhance site selection options and access exclusive promotions
• Develop and maintain trusted advisor relationships with clients by aligning event sourcing with their organizational goals and brand
• Drive repeat business and referrals through exceptional service delivery, transparent processes, and tailored venue sourcing strategies

Full Service Marketing & Event Services

• Founded and manage a boutique marketing agency delivering full-service branding, digital strategy, and design solutions to startups, SMBs, and corporate clients.
• Provide strategic guidance to optimize clients’ marketing efforts across digital and traditional channels, resulting in improved visibility and lead generation.
• Design and develop responsive, user-friendly websites that align with brand goals and incorporate SEO best practices for increased search performance.
• Create compelling visual assets including logos, business cards, brochures, and promotional materials that enhance brand identity and recognition.
• Lead content development efforts, including blog writing, press releases, infographics, newsletters, and email campaigns to engage audiences and support SEO.
• Manage and grow social media presence for clients through content planning, creative execution, and analytics-driven performance tracking.
• Execute search engine optimization (SEO) strategies, paid advertising campaigns, and targeted email marketing to drive measurable business outcomes.
• Plan and coordinate corporate events, webinars, trade shows, and conferences from ideation through execution to amplify brand exposure and community engagement.
• Partner with vendors to offer professional print and direct mail marketing services, facilitating seamless end-to-end campaign execution.

Key events include: Life Coach Live (2022), Build Your Brand Live (2023), The Zone Event (2023), Capcon 7 (2023), WorkWave (2025), etc.

• Support seamless on-site event execution in fast-paced, high-energy environments
• Collaborate with production teams, clients, and attendees to ensure smooth event flow and exceptional guest experience
• Manage front-of-house operations including mic running, seat drops, attendee logistics, and customer service touchpoints
• Serve as Stage Manager when needed, ensuring timely transitions and clear communication between backstage and show control
• Coordinate speaker and presenter schedules, stage cues, and AV needs
• Oversee and maintain the green room, providing a professional and welcoming environment for talent and VIPs
• Assist with setup and breakdown of event spaces, managing logistics with efficiency and attention to detail

Solutions for the Utility / Energy Industry

• Performed duties of the VP of Marketing for 4 years advising on direct critical business decisions
• Supervised a team of two for over a year
• Served as the sole marketing representative for the US Energy subsidiary of Indra, a $4B global company based in Madrid, Spain
• Collaborate with cross-functional teams including product development, engineering, sales, and executive team ensuring alignment of marketing strategies with product offerings and customer needs
• Oversaw marketing initiatives for company rebranding three times in 3.5 years
• Boosted Annual Conference income (x3) and attendance (x2) resulting in $2M in sales opportunities
• Increased sponsorships and sponsor income from $17K in 2018 to $65K in 2022 and $76K in 2023
• Orchestrate annual event with 40+ speakers, 30+ sponsors, 20+ training sessions, 30+ conference sessions, 3 keynotes, panel discussions and multiple networking receptions
• Develop and update website, sales collateral, brochures, and product presentation decks to communicate product benefits
• Developed a 20-part webinar series generating +1K qualified sales leads and $285K in opportunities during COVID-19 lockdowns
• Create and manage an online Community for customers to manage support cases, search knowledge articles, connect and communicate via a forum, submit ideas, get training and participate in focus groups
• Increase social media following organically
• Manage and plan trade shows resulting in 5,668 leads and $8M in opportunities over 5 years
• Developed a go-to market strategy for a product upgrade, generating $6.5M in sales through a 7-part email campaign
• Manage multiple timelines across projects – conference planning, tradeshows, social media schedules, email schedules, campaigns, webinars, and content development
• Establish and manage annual marketing budget and monthly marketing report
• Facilitate third party vendor quotes, orders, and event materials
• Responsible for internal and external marketing communications
  

POS, Custom Signage & Branding Solutions

• Successfully targeted the Craft Beer Industry with a tour/event campaign, resulting in 75 new accounts and $100K in proposals
• Identified $1M of unlisted inventory and improved online inventory accuracy
• Developed sales collateral, brochures, annual product catalogs and print ads
• Coordinated memberships and trade shows
• Managed social media for both e-commerce and custom solutions sides of business
• Responsible for direct mail campaigns

Solutions for the Utility / Energy Industry

• Served as the primary Marketing Representative for the US, Canada, LATAM and International Sales within the company
• Supervised one team member in the Marketing Department, fostering collaboration and driving results through strategic guidance
• Transformed Annual Customer Conference from $70K debt to $80K profit in 3 years
• Created an online Community for customers to manage support cases, search knowledge articles, connect and communicate via a forum, submit ideas, get training and participate in focus groups
• Organically grew social media platforms
• Selected and planned trade shows generating leads and opportunities
• Developed and designed sales collateral, brochures, and assist with product presentations that communicate product benefits

Wedding & Event Coordinator

• Assisted in coordinating the logistical aspects of events, including delivery, set-up, and breakdown
• Oversaw multiple teams at various events, assuming the role of lead planner to ensure seamless coordination and execution
• Collaborated with other vendors involved in the event, such as venues, photographers, and caterers, to ensure seamless coordination and execution
• Contributed creative ideas and assisted in design processes to create stunning and personalized floral arrangements and events that aligned with the client's vision
• Handled unexpected challenges with quick thinking and adaptability in fast-paced situations

Residential / New Construction Sales

• Contracted $20M in sales over 12 months and sold 58 out of 91 pre-construction units
• Planned and hosted open house events to increase engagement with prospects and existing buyers
  
• Awarded "Top Producing Agent" award from real estate broker based on exceptional sales performance
• Trained and supervised Sales Coordinator / Sales Assistant for Chelsea Park Townhomes

Multifamily Residential Developer

• Supported sales and marketing efforts for various condominium projects
• Collaborated with development team, contractors and sales/brokerage team to implement marketing strategies
  
• Coordinated advertising campaigns
  
• Managed project timelines, budget and price increase recommendations
  
• Developed lead reports
• Organized sales events
• Created demographic and competitor reports
• Led a team of five as Assistant Manager during time on property management side of business
• Managed financial records and transactions as during time as Bookkeeper on property management side of business