We all love a good lead. That dopamine hit when a new inquiry rolls in is real. But here’s the hard truth: a steady stream of leads won’t grow your business if your back door is wide open.
Marketing is essential. It builds awareness, generates interest, and fills the pipeline. But if your customers aren't sticking around, you're not growing — you're just treading water.
Customer retention is the real engine of growth.
About a year ago, I was working at a master class-style event where thought leaders from various industries gathered to talk about innovation and the future of business. During one of the sessions, the host—an otherwise brilliant speaker—declared that marketing was essentially “dying.” They went on to say that roles like “Marketing Manager” were soon to be obsolete because artificial intelligence (AI) would take over entirely.
I sat there, stunned. Not because I am in Marketing, but because I felt like the ONLY person there aware that AI lacks human emotion.
Yes, AI is evolving at breakneck speed. Tools like ChatGPT, automated ad platforms, machine learning analytics, and even creative generators are revolutionizing efficiency. But let’s be clear—marketing is not dying. It’s evolving. And most importantly, it’s evolving with humans still at the helm.
I’ve been in marketing for a long time. Long enough to know that when it's done right, it’s not just about catchy phrases, flashy websites, or perfectly curated social media feeds. It's about truth. It's about connection. It's about helping the right people find solutions that actually help them.
But here's the uncomfortable truth no one really likes to say out loud: A lot of marketing is just dressed-up dishonesty.
I've been asked to spin stories that sound better than reality. I've been told to sell the potential of a product that doesn't quite work yet. I've watched businesses claim “#1 in the industry” with nothing to back it up.
Multilevel marketing (MLM) companies often promise financial freedom, flexible working hours, and the opportunity to be your own boss. However, beneath the glossy exterior lies a complex web of pitfalls that can lead to financial loss, strained relationships, and even legal issues. In this blog post, we'll delve into what MLMs are, explore their inherent issues, and discuss why it's wise to avoid them.
Multilevel marketing is a business model where individuals sell products directly to consumers and earn commissions not only from their sales but also from the sales made by people they recruit into the company. This structure creates multiple "levels" of distributors, hence the name.
In the dynamic and ever-evolving landscape of the modern workplace, the success of any organization hinges on the collective efforts of its workforce. One crucial factor that plays a pivotal role in achieving organizational goals is a workforce that not only comprehends the objectives but also understands the rationale behind them. This understanding creates a powerful synergy, fostering a sense of unity and shared purpose that propels employees to rally behind their leaders in the pursuit of common goals.